Many advisors pursue independence for freedom, but structured support may be the key to growth, efficiency & a better client experience.
Insights
In a quest for independence, many wealth advisors focus on freedom, believing that true independence means owning their own business outright, eliminating all forms of oversight, setting their own rules, developing their own processes and operating without constraints. This can be an appealing approach as it offers autonomy, control and the flexibility to take an entrepreneurial approach.
However, for many advisors, the pursuit of freedom can lead to additional challenges, complexities and operational burdens. Instead of focusing on freedom, many advisors find success by establishing resources and an operational support structure to handle non-core functions while they focus on building client relationships.
The downside of complete freedom
Managing a fully independent advisory firm can seem like a dream come true. Having the freedom to make all decisions, serve clients according to your vision and remain unburdened by corporate mandates is an ideal way to do business, until you consider the operational realities that accompany this freedom.
Many advisory practice owners can find themselves buried in compliance requirements, process complexities, technology evaluation and maintenance, fraud prevention, regulatory demands, investment research, HR functions and back-office administration. These tasks have the potential to divert significant time away from the high-value work of establishing and fostering client relationships.
Add to this the reality that many solo practitioners and small advisory teams may face resource or staffing limitations in addressing certain highly specialized client needs, including estate planning, advanced tax strategies, trust administration, insurance strategies and institutional-quality investment analytics. This can result in service gaps that may strain client satisfaction and long-term retention.
The power of structured support
Many advisors discover that the most effective way to achieve independence is by partnering with an established firm that can provide support for non-core functions. Strategic, structured support offers the following benefits.
- Operational efficiency: Efficiency may be enhanced with the support of dedicated teams that handle tasks related to compliance, technology, trading, administration, practice management, hiring and training.
- Specialized expertise: Advisors who partner with larger firms often find significant value in having access to specialized expertise to support their clients with tax planning, estate planning, insurance, investments and more. Access to in-house professionals can provide a more seamless, cohesive experience for both you and your clients.
- Risk management: A larger firm can support your practice through compliance frameworks, cybersecurity resources and operational oversight, which may help mitigate certain operational and regulatory risks.
- Scalability and growth: An established firm can provide practice management, marketing and human resources support to help you expand your client base and achieve scale.
- Work-life balance: The support of a partner firm can remove many administrative burdens, which may lead to a more predictable schedule, reduced stress and the flexibility to achieve a better work-life balance.
Advisors who enlist the support of an established firm may gain access to additional resources that can enhance the client experience and support growth objectives. At Mariner, we support advisors with extensive resources and technology designed to help advisors grow their business and serve clients more effectively.
This can lead to a type of “freedom” that is more practical and sustainable: freedom from administrative burden, freedom to focus on client-facing work and freedom to build long-term value for both your clients and your family.
Finding the right balance between freedom and support
Many successful advisors may discover that operating with complete freedom hinders, rather than enhances, their ability to effectively support clients, while strategic partnerships and structured resources allow them to focus on the high-value work of building client relationships.
In a competitive and complex market, the most successful practices are often those that are able to prioritize the client experience above all else.
This article is provided for informational purposes only and reflects general observations about advisor development and firm culture. The observations expressed herein are based on Mariner’s perspective and approach to advisor development. Outcomes may vary, and no specific results are guaranteed.
Mariner is the marketing name for the financial services businesses of Mariner Wealth Advisors, LLC and its subsidiaries. Investment advisory services are provided through the brands Mariner Wealth, Mariner Independent, Mariner Institutional, Mariner Ultra, and Mariner Workplace, each of which is a business name of the registered investment advisory entities of Mariner. For additional information about each of the registered investment advisory entities of Mariner, including fees and services, please contact Mariner or refer to each entity’s Form ADV Part 2A, which is available on the Investment Adviser Public Disclosure website. Registration of an investment adviser does not imply a certain level of skill or training.
